Swag: the one thing authors dream about and can't wait to have in their arsenal of goodies...but it's the Achilles heel that no one ever talks about. I've mentioned this twitter thread many, many times but the talented Dahlia Adler did an incredible thread on Twitter about two years ago regarding the things that authors stress over but really in the long run it don't really matter. You can read the whole thread here. She talked about swag and hit the nail right on the head.